That show featured an all-inclusive cast of scantily clad models, including two pregnant models. Lawley credits Rihanna’s recent Savage x Fenty fashion show as inspiring her to ask other women to join the protest. Lawley reveals the real secret to Victoria’s Secret Lawley is good enough for Victoria’s Secret to sell to, but not good enough to be a Victoria’s Secret angel. “They have my size in their shops, so if they stock my size and make money on my size, why not put it on the catwalk? ” she asked in a podcast interview with Mia Freeman called No Filter. The industry describes Lawley as a “plus size” model, but she rejects that label, preferring the term “curvy.” She was the first non-conforming, curvy model to be featured in the famed Sport’s Illustrated swimsuit edition in 2015, and has been featured on the covers of Vogue Italia, Elle, Cosmopolitan and Marie Claire. The tide is turning, however, as the rest of the fashion industry increasingly is embracing the shape of real women. The remaining 99% don’t fit, like Lawley who is 6’2” and an Australian 14/16 size.
Only one type of body, a living “Barbie” doll who’s super thin with oversized breasts, is worthy of being called a Victoria’s Secret angel. While L Brands, which owns Victoria’s Secret, promises the brand is “focused on improving performance by staying close to our customer,” and “delivering brand-accretive marketing to grow the customer base,” Lawley’s brand-shaming petition calls its hypocrisy out.
(Photo by Jonathan Brady/PA Images via Getty Images) the Haymarket Hotel in London wearing items from Simply Be's Christmas lingerie collection. Models (left to right) Ashley James, Felicity Hayward, Robyn Lawley and Hayley Hasselhoff outside. “As women I want us all to join together and say I AM enough, I AM beautiful, I AM unique and I WANT to see my body shape represented in your shows or I vow to never buy your product again!” Lawley wrote. Many women reject the image of feminine beauty and sexiness the company continues to propagate. If Victoria’s Secret doesn’t get the message from Lawley’s grassroots campaign, maybe the investment community and stakeholders in the business will communicate it. ABC hopes to hold onto another 5 million again this year, while Lawley hopes another year of dramatic declines in viewers will finally put Victoria’s Secret on notice. After reaching a high of 9.1 million viewers in 2014, only 5 million people watched last year.
Victoria’s Secret sales were off 5% in 2017, declining from $7.8 billion in 2016 to $7.4 billion.Įven more telling is the dramatic decline in viewership of Victoria’s Secret annual televised fashion show. It is having serious trouble in that regard. “I Support the Girls distributes gently used bras to women in need across the country, and we are humbled to be able to support this organization with this partnership, ” she added.Ī lot of money is riding on this year’s Victoria’s Secret Fashion Show, the company’s flagship marketing effort to drive customers to the brand. “We wanted to use this moment to make a positive impact, so we are donating one bra to I Support the Girls for every use of the hashtag #WeAreAllAngels, ” Zak said. Zak and ThirdLove are putting their money where their heart is by donating bras to women in need when other women show their support on social media.
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